A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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C

call to action (CTA)

cart abandonment rate

This is the percentage of customers who add articles to your shopping basket but leave the site without making the order.

catalog

In an ecommer site, a common way to organize products is via catalogs so that you can easily manage articles. Sometimes there is a catalog to differentiate between those articles which are online against those who arer in stage. User work with the stage catalog and then the changes are syncronized to the online catalog. Catalogs can be also created per each of the countries you are selling.

chatbots

checkout

Is the process that the user startt when he wants to buy the items in his cart. The checkout should be easy and straight forward for the user and to have the right information and options that you need to have.

click and collect

Is the option to buy the products online but pick up them in a physical shop or in a centralized way. It can avoid shipping costs for the customer and convenience to know he can pick up them where is more suitable for him.

click-trough rate (CTR)

Content Managment System (CMS)

This type of system allow to create content and use this content in different places like a website, mobiile applications, tv displays, etc.

conversion rate optimisation (CRO)

cost per acquisition (CPA)

cost per click (CPC)

CRO

cross-selling

Is a thecnique to suggest some complementary products to the one the user is buying. Purpose is to increase the average order value while at the same time offer products the customer can really take advantage of.

cost per lead (CPL)

customer acquisition

Is the proces and techniques for getting new customers.

customer acquisition cost (CAC)

customer journey

Are the different pages or steps your customer goes in order to make an order.

customer lifetime value (CLV)

customer relationship managment (CRM)

customer retention

Is the ability to keept you current customers buying more from you and not from the customer. It might be easier to retain a customer that getting a new one.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z