Practice of tailoring the online shopping experience to the individual needs and preferences of each customer. It involves using data and technology to create a personalized experience for each shopper, with the goal of increasing engagement, loyalty, and sales. Personalized product recommendations, content, pricing, messaging and others.
Platforms to enable businesses to create, manage, and operate online stores for selling products or services. They allow to create and customize their online stores, manage inventory, process orders, accept payments, and handle other aspects of ecommerce operations.
Tools designed to simulate human-like conversations. Used in customer service, sales and marketing and more. They provide 24/7 availability with instance responses and personalized interactions.