Live video shopping, also known as live commerce or live streaming e-commerce, is an interactive shopping experience that combines live video broadcasts with the ability to purchase featured products in real-time. This trend has been gaining significant traction, particularly in Asia, and is becoming increasingly popular in other regions.
Video advertising is a form of digital marketing that involves creating and promoting video content to reach and engage a target audience.
Ecommerce search and discovery refer to the process of helping users find products efficiently and discover new items that match their preferences or needs.