Push notifications are messages or alerts that are sent to a user's device from a server or application, even when the user is not actively using the app. These notifications appear on the device's home screen or notification center and can contain various types of information, such as news updates, reminders, promotional offers, or messages from friends.
Marketplaces are platforms where multiple third-party sellers can list and sell their products or services to a wide audience of potential buyers. These platforms facilitate transactions between buyers and sellers, often providing tools and services to support various aspects of ecommerce.
Practice of tailoring the online shopping experience to the individual needs and preferences of each customer. It involves using data and technology to create a personalized experience for each shopper, with the goal of increasing engagement, loyalty, and sales. Personalized product recommendations, content, pricing, messaging and others.