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A

A/B testing

It is a method to design the best experience for your websitet in terms of engaments from the users. Your websiet delivers two different ways of something so then you kow which one has more accepatnce in terrms of clicks, actions or any of your mertics. Example: you can set the fonst of your header in two differnt fonts, and then you can evaluate which one has been performed better.

abandoned cart

affiliate marketing

Is a partnerhip between two business, one is providing some service and the other one, the affiliate, is promoting the service, usually by having links to the products of the provider company. Example: for example if you have a blog about cities and travel, you can have links to hotels so that whenever one of your users is clicking tha link and making an hotell booking you get a comission.

affiliate network

augmented reality (AR)

average order value (AOV)

Is the average amount of money that your customers spent in your orders. Idea is to have this average order value as much as possible.

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