Digital Marketing and eCommerce glossary

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W

web analytics

Web analytics refers to the collection, measurement, analysis, and reporting of data related to the behavior of visitors on a website or a web application. The primary goal of web analytics is to understand how users interact with a website or digital platform, providing insights that can inform decision-making and improve the online user experience.

For related info see Data and analytics products

wireframes

Wireframes are basic visual representations of the layout and structure of a web page or mobile app. They are typically created early in the design process and serve as a blueprint for the final design.

Wireframes can be simple sketches or more detailed digital designs, and they usually include only the essential elements of a design, such as the main content areas, navigation menus, buttons, and other interactive elements.

Wireframes are used to plan and communicate the layout and functionality of a design before it is fully developed.

Wish lists

Wish lists are a feature that allows customers to save products they are interested in, but not yet ready to purchase, for future reference. A wish list is a personalized collection of products that a customer can add to, edit, and share with others.

Customers can also share their wish lists with friends and family, making them useful for gift giving occasions or for receiving recommendations.

Wish lists are a valuable tool for ecommerce businesses, as they allow customers to save products they may be interested in purchasing later. This can help to keep the customer engaged with the business and increase the likelihood of a future purchase. Businesses can also use wish lists to gather data on customer preferences and interests, allowing them to make more informed product recommendations and marketing efforts.

welcome offer

A welcome offer is a promotional incentive given to new customers who sign up for an online store’s mailing list, create an account, or make their first purchase. Welcome offers are designed to encourage new customers to engage with the store and to make their first purchase.

Welcome offers can take many forms, including discounts on the first purchase, free shipping, a free gift with purchase, or a coupon code for future purchases. The offer is typically presented to new customers as soon as they create an account or sign up for the mailing list.

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