Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

V

vertical marketplace

A vertical marketplace, also known as a vertical e-commerce marketplace, is an online platform or website that connects buyers and sellers within a specific industry or niche, rather than offering a wide range of products and services. Unlike horizontal marketplaces like Amazon or eBay, which sell a vast array of products across multiple categories, vertical marketplaces focus on a particular vertical or industry.

For related info see Marketplaces products For related info see Marketplaces integration products

viral content

Viral content refers to online material, such as articles, images, videos, or social media posts, that spreads rapidly and widely across the internet. This content often gains massive popularity and is shared by a large number of people in a short period of time.

visual commerce

Visual commerce refers to the use of visual content, such as images and videos, to enhance the online shopping experience and drive sales.

Visual commerce can take many forms, including: product images and videos, user-generated content, virtual try-on orr interactive product visualization.

voice search

Voice search is a technology that allows users to interact with digital devices, such as smartphones, smart speakers, and virtual assistants, by speaking natural language commands and queries.

voice shopping

Voice shopping refers to the use of voice-activated devices, such as Amazon’s Alexa or Google Home, to shop for products and services. With voice shopping, customers can use their voice to browse products, add items to their cart, and complete the checkout process.

Voice shopping can also be integrated with other smart home devices, such as refrigerators or washing machines, to enable automatic reordering of commonly used products.

While voice shopping is still relatively new, it has the potential to transform the way we shop, making it more convenient, efficient, and personalized.

<- previous U | next W ->