Digital Marketing and eCommerce glossary
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U
unique users
“Unique users” typically refers to the number of individual people who have interacted with a website, app, or digital platform during a specified time frame, usually within a given reporting period, such as a day, week, month, or year. In digital marketing and analytics, tracking unique users is important for understanding the size of an audience, measuring the effectiveness of marketing campaigns, and making data-driven decisions.
up-selling
Upselling refers to the practice of offering customers a more expensive or upgraded version of a product they are interested in or have already purchased. The goal of upselling is to encourage customers to spend more money by purchasing a higher-priced item with additional features or benefits.
It can increase the average order value and overall revenue.
For related info see Recommedations products
User Experience (UX)
User experience (UX) refers to the overall experience a user has when interacting with a product or service. In the context of digital products or services, such as websites, apps, or software, UX is concerned with how easy, enjoyable, and effective it is for users to accomplish their goals.
By providing a good user experience, businesses can improve customer satisfaction, loyalty, and engagement, and ultimately drive growth and revenue.
User Generated Content (UGC)
User-generated content (UGC) refers to any content created by users of a product or service, such as reviews, photos, videos, and social media posts. UGC is typically created by customers who are sharing their experiences or opinions about a product or service they have used.
It can be a powerful tool for building trust and credibility with potential customers.
Some common types of UGC include: reviews, social media posts, user-generated videos, blog posts, forums and discussions boards and others.
For related info see Ratings and Reviews products
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