Digital Marketing and eCommerce glossary
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Q
qualified lead
A qualified lead, also known as a sales-qualified lead (SQL), refers to a potential customer or prospect who has been assessed and determined to have a higher likelihood of converting into a paying customer. Qualifying leads helps sales teams focus their efforts on individuals or businesses that are more likely to be interested in and benefit from their products or services.
QR code
A QR code, short for Quick Response code, is a two-dimensional barcode that consists of black squares arranged on a white background. QR codes can store various types of information, such as text, URLs, contact information, or other data. They are designed to be scanned quickly and easily using a smartphone or QR code reader.
QR codes can store various types of data, including:
- Website URLs
- Text
- Contact Information
- App downloads
- Product Information
QR codes are commonly used in marketing and advertising campaigns to provide easy access to additional information, promotions, or exclusive content.
For related info see QR codes products
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