Digital Marketing and eCommerce glossary
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O
off-page optimization
Off-page optimization refers to the process of optimizing a website’s external factors, such as backlinks from other websites, social media activity, and online mentions, in order to improve the website’s ranking in search engine results pages (SERPs).
Some common off-page optimization tactics include: building backlinks, social media activity, online mentions, guest blogging and others.
off-page optimization
Off-page optimization, also known as off-site optimization, refers to the activities and strategies implemented outside of a website to improve its search engine rankings and increase its online visibility.
Here are some key aspects of off-page optimization:
- Link Building
- Social Media Engagement
- Online Reputation Management
- Influencer Marketing
- Content Marketing and Guest Blogging
- Online Directories and Listings
- Brand Mentions and Citations
- Online PR and Digital PR
Off-page optimization plays a crucial role in building a website’s authority, reputation, and visibility in the online landscape. It complements on-page optimization efforts and helps search engines understand the website’s relevance, credibility, and popularity.
OKRs
OKRs stands for Objectives and Key Results. It is a goal-setting framework used by businesses and individuals to set and track measurable goals and outcomes.
They are intended to help businesses and individuals stay focused on what is most important and to align their efforts with the overall mission and strategy.
omnichannel
Omnichannel refers to a marketing and sales approach that aims to provide a seamless and consistent customer experience across all channels and touchpoints. This includes online and offline channels, such as social media, email, website, mobile app, physical stores, and customer service.
By providing a consistent experience across all channels, businesses can improve customer satisfaction, increase customer loyalty, and drive more sales.
online arbitrage (OA)
Online arbitrage refers to the practice of buying products from one online platform and selling them on another for a profit.
online marketing
Online marketing, also known as digital marketing, refers to the practice of promoting products, services, or brands through digital channels, such as search engines, social media, email, websites, mobile apps, and other online platforms.
The goal of online marketing is to reach and engage with potential customers where they spend their time online and to drive more traffic, leads, and sales for a business.
For related info see Marketing automation products For related info see Advertising platforms products For related info see Social media management products
on-page optimization
On-page optimization, also known as on-site optimization, refers to the process of optimizing a website’s content, structure, and elements to improve its ranking in search engine results pages (SERPs) and to make it more user-friendly and accessible.
On-page optimization involves a variety of factors, including optimizing page titles, meta descriptions, headers, content, images, and internal linking.
The goal of on-page optimization is to make it easier for search engines to understand and index the content on a website, which can help to improve its ranking in SERPs. It can also help to improve the user experience by making the site more accessible, user-friendly, and informative.
online merges wih offline - OMO
OMO refers to the integration of online and offline retail channels to provide customers with a seamless and integrated shopping experience. OMO strategies aim to bridge the gap between digital and physical retail environments, leveraging the strengths of each channel to enhance customer engagement, satisfaction, and convenience.
OMO initiatives may include features such as:
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Click-and-Collect: Allowing customers to purchase items online and pick them up at a physical store location.
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Ship-from-Store: Using retail store locations as fulfillment centers to expedite online orders and reduce shipping times.
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Omnichannel Loyalty Programs: Integrating loyalty programs across online and offline channels to reward customer engagement and purchases regardless of the channel used.
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Virtual Try-On: Providing digital tools that allow customers to virtually try on products before making a purchase online or in-store.
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Mobile Apps and In-Store Navigation: Offering mobile apps that provide store maps, product availability, and personalized recommendations to enhance the in-store shopping experience.
on-site navigation
On-site navigation refers to the structure, organization, and presentation of links and menus within a website to facilitate user navigation and exploration of its content. It encompasses the menus, navigation bars, sidebars, breadcrumbs, search functionality, and other elements that guide users throughout the website.
open rate
Open rate is a metric used in email marketing to measure the percentage of recipients who open an email out of the total number of emails delivered.
Open Rate = (Number of Emails Opened / Number of Emails Delivered) x 100
Monitoring open rates provides valuable insights into the effectiveness of email campaigns and helps refine email marketing strategies.
order fulfillment
Order fulfillment refers to the process of receiving, processing, and delivering customer orders in a timely and efficient manner. It involves various activities, from inventory management and order processing to packaging, shipping, and tracking.
organic search
Organic search in digital marketing refers to the process of optimizing a website or content to improve its ranking in search engine results pages (SERPs) for relevant keywords and phrases. Organic search is the opposite of paid search, which involves paying for ad placements in search engine results.
When a user types a search query into a search engine such as Google, the search engine will display a list of results based on a variety of factors, including the relevance and quality of the content on the website. By optimizing a website’s content for relevant keywords and phrases, businesses can improve their ranking in these search results and increase their visibility to potential customers.
For related info see SEO products
outbound marketing
Outbound marketing is a traditional marketing approach that involves actively reaching out to potential customers through various forms of advertising and promotion.
The goal of outbound marketing is to reach a large audience with a message that promotes a product or service, with the hope of generating leads and sales.
Outbound marketing differs from inbound marketing, which is a newer approach that involves creating valuable content and experiences that attract and engage potential customers, with the goal of building trust and loyalty over time.
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