Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

M

marketing

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The goal of marketing is to attract and retain customers by delivering value to them through various channels and touchpoints.

Effective marketing strategies are tailored to the specific needs and preferences of the target audience. They may include a combination of digital and traditional marketing channels, such as email, social media, search engine optimization (SEO), content marketing, print ads, direct mail, events, and more.

For related info see Marketing automation products

marketing automation

Marketing automation refers to the use of software tools and technologies to automate repetitive marketing tasks and streamline workflows. The goal of marketing automation is to increase efficiency, save time, and improve the overall effectiveness of marketing campaigns.

For related info see Marketing automation products

marketplace

A marketplace is a platform that connects buyers and sellers and facilitates the buying and selling of products or services. A marketplace typically provides an online platform or storefront where multiple sellers can list their products or services, and buyers can browse and purchase them.

Marketplaces typically charge sellers a fee or commission for listing their products or services on the platform, and may also charge buyers for shipping or handling fees. In some cases, marketplaces may also provide additional services to sellers, such as marketing and advertising, payment processing, and order fulfillment.

The benefits of marketplaces for sellers include increased visibility and exposure, access to a larger customer base, and the ability to leverage the platform’s marketing and advertising capabilities. For buyers, marketplaces offer a convenient and centralized location to shop for a wide variety of products and services, often at competitive prices.

For related info see Marketplaces For related info see Marketplaces Integration

mega menus

Mega menus are a type of navigation menu used on websites that provide a large number of options or content categories. They are typically designed to display multiple levels of navigation or content hierarchy in a single, visually appealing menu that can be accessed from any page on the website.

Mega menus are usually displayed as a large, drop-down menu that expands vertically or horizontally to display multiple sub-categories and links. They often include images or icons to make it easier for users to quickly identify and navigate to the content they are looking for.

Some key benefits of using mega menus include:

Improved navigation and user experience
Increased engagement
Better SEO

merchant account

A merchant account is a type of bank account that allows businesses to accept payments through debit and credit cards. It is an agreement between a merchant (business owner) and a bank or financial institution that enables the merchant to process electronic payments made by customers using debit or credit cards.

Merchant accounts come with fees and rates, including transaction fees, monthly fees, and chargeback fees.

meta tags

Meta tags are snippets of HTML code that provide information about a webpage. They are included in the head section of an HTML document and are not visible to website visitors. Meta tags play a crucial role in search engine optimization (SEO) by providing additional information to search engines about the content and purpose of a webpage.

Here are some commonly used meta tags:

<title>Page Title</title>
<meta name="description" content="Description of the page">
<meta name="keywords" content="keyword1, keyword2, keyword3">
<meta name="robots" content="index,follow">
<link rel="canonical" href="https://www.example.com/page">

<meta property="og:title" content="Title of the shared page">
<meta property="og:description" content="Description of the shared page">
<meta property="og:image" content="https://www.example.com/image.jpg">

microsite

A microsite is a small, standalone website that is typically created for a specific marketing campaign or to highlight a particular product, event, or initiative. A microsite focuses on a specific topic or goal.

Microsites can be effective in capturing user attention, generating leads, and driving specific actions because they provide a focused and tailored experience.

minimum viable product (MVP)

A Minimum Viable Product (MVP) is a version of a product with the minimum features required to meet the needs of early customers and test the product’s viability in the market.

The goal of an MVP is to test and validate the product idea with the least possible amount of effort, time and resources.

mobile shopping

Mobile commerce, also known as m-commerce, refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets.

Mobile commerce includes a wide range of activities, including browsing and purchasing products or services through mobile apps or mobile-optimized websites, making mobile payments, and using mobile wallets and digital currencies.

mobile optimization

Mobile optimization refers to the process of ensuring that a website or application is designed and developed to provide an optimal user experience on mobile devices, such as smartphones and tablets.

Here are some key considerations for mobile optimization:

Responsive Web Design
Fast Loading Speed
Mobile-Friendly Navigation
Readability and Font Sizes
Touch-Friendly Elements
Optimized Forms and Inputs
Mobile SEO

Mobile optimization is not just about adapting to different screen sizes; it’s about providing a seamless and user-friendly experience tailored to mobile devices.

monthly recurring revenue (MRR)

Monthly Recurring Revenue (MRR) is a key metric used by businesses, particularly those operating on a subscription-based model, to measure and predict their recurring revenue streams.

MRR is calculated by adding up the monthly revenue generated from all active subscriptions or recurring billing arrangements.

multichannel

Multichannel refers to the practice of using multiple channels or platforms to reach and engage with customers. In the context of marketing and sales, multichannel marketing involves using a combination of different channels, such as email, social media, mobile apps, online marketplaces, and physical stores, to promote products or services and connect with customers.

By using multiple channels, businesses can increase their reach and visibility, and provide customers with more options for interacting with their brand.

<- previous L | next N ->