Digital Marketing and eCommerce glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
L
landing page
A landing page is a web page that is specifically designed to capture a visitor’s attention and encourage them to take a specific action, such as filling out a form, downloading a resource, or making a purchase. Landing pages are typically used in digital marketing campaigns, and are designed to be highly focused and targeted to a specific audience or offer.
A landing page typically includes several key elements, including a compelling headline, a description of the offer or product being promoted, a call-to-action (CTA) button or form, and social proof or testimonials that help to build trust with the visitor. The goal of a landing page is to persuade the visitor to take the desired action, and to minimize distractions or other elements that might detract from that goal.
landing page optimization
Landing page optimization refers to the process of improving the performance of a specific webpage, known as a landing page, with the goal of increasing conversions. Conversions can be any desired action that a visitor takes on the landing page, such as filling out a form, making a purchase, or subscribing to a newsletter.
By optimizing landing pages, businesses can increase the effectiveness of their online marketing campaigns and improve the return on investment (ROI) of their advertising spend.
leads
A lead refers to a person who has shown interest in a product or service offered by a business. A lead is typically someone who has provided their contact information, such as their name and email address, in exchange for something of value, such as a free trial, a discount code, or an e-book.
The process of generating leads is often referred to as lead generation.
Once a lead has been generated, the business can then use various digital marketing strategies to nurture the lead and move them closer to making a purchase.
lead generation
Lead generation is the process of identifying and attracting potential customers or clients, known as leads, who are interested in a business’s products or services. The goal of lead generation is to build a list of people who have shown some level of interest in a business and who can be targeted for further marketing or sales efforts.
There are many ways to generate leads in digital marketing, including: content marketing, Search engine optimization (SEO), Pay-per-click (PPC) advertising, social media marketing, email marketing and others.
lifetime Value (LTV)
Lifetime value (LTV) is a metric that measures the total amount of revenue a customer will generate over the entire time they remain a customer of a business.
The lifetime value calculation takes into account the total amount of revenue a customer is likely to generate, the average length of time they will remain a customer, and the associated costs of acquiring and retaining that customer. By subtracting the costs from the total revenue, businesses can calculate the net present value of the customer’s lifetime value.
For example, let’s say a customer spends $100 per month with a business and stays with them for two years. The total revenue generated by that customer would be $2,400 ($100 x 24 months). If it costs the business $200 to acquire and retain that customer over the two-year period, the net lifetime value would be $2,200 ($2,400 - $200).
listing fee
A listing fee is a fee charged to sellers for listing their products or services on an online marketplace or platform. These fees are typically charged by e-commerce websites, auction sites, or other online marketplaces.
The listing fee is usually a one-time fee that is charged when a seller lists a new item for sale. Some marketplaces may also charge additional fees for premium placement, featured listings, or other enhanced visibility options.
live streaming
Live streaming refers to the broadcasting of live video content over the internet in real-time. It is a popular way for individuals and businesses to connect with audiences, share content, and engage with their followers.
For related info see Live video shopping products
local SEO
Local SEO typically involves optimizing a website’s content and meta data, building local citations and backlinks, and claiming and optimizing Google My Business and other local directory listings. It also involves optimizing for local search queries that include location-specific keywords, such as “dentist near me” or “restaurants in downtown.”
The importance of local SEO has grown in recent years, with the increase in mobile usage and the growing number of “near me” searches.
For related info see SEO products
logistics
Logistics refers to the process of planning, implementing, and controlling the flow and storage of goods, services, and related information from the point of origin to the point of consumption. It involves the coordination of a range of activities, including transportation, warehousing, inventory management, packaging, and handling.
long tail
In marketing, “long tail” refers to a phenomenon where a large number of niche or low-volume products or services collectively make up a significant portion of overall sales or revenue.
long tail keywords
Long-tail keywords are longer and more specific keyword phrases that are less commonly searched for than more generic keywords. These keywords typically consist of three or more words and are more specific to a particular niche or topic. For example, a generic keyword might be “shoes”, while a long-tail keyword might be “women’s running shoes with arch support.”
Long-tail keywords are often used in search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. While they may not generate as much traffic as generic keywords, they can often be more effective at driving targeted traffic that is more likely to convert into customers.
For related info see Keyword research tools
loyalty programs
Loyalty programs are marketing strategies that reward customers for their repeat business and encourage them to continue buying from a particular company or brand. These programs are designed to create long-term relationships between customers and businesses by providing incentives to keep customers coming back.
The benefits of loyalty programs for businesses include increased customer retention, higher customer lifetime value, and improved customer engagement and loyalty.
For related info see Loyalty products
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z