Digital Marketing and eCommerce glossary

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K

key performance indicator (KPI)

Key Performance Indicator (KPI) is a measurable value that helps organizations and individuals to evaluate how well they are achieving their objectives and goals.

KPIs can be applied to various areas of a business, such as marketing, sales, finance, and customer service. For example, a marketing team might use KPIs such as website traffic, conversion rates, and social media engagement to measure the success of their campaigns.

Key Value Item (KVI)

KVIs are specific products or items within a store’s inventory that are considered crucial for driving customer traffic, sales, and overall profitability. These items are typically high-demand products that customers frequently purchase and are often competitively priced to attract shoppers. Identifying and strategically managing KVIs is important for retailers because they can influence various aspects of business performance, including revenue, customer loyalty, and market share.

Key Value Category (KVC)

KVC, Key Value Category concept is similar to KVI (Key Value Item) but instead focuses on entire categories of products rather than individual items. Key Value Categories are those segments of a retailer’s inventory that contribute significantly to overall sales, profit margins, and customer satisfaction.

keyword ranking

Keyword ranking refers to the position that a website or webpage appears in search engine results pages (SERPs) for a specific keyword or phrase. This is an important metric for businesses and website owners because higher rankings can lead to increased visibility, website traffic, and potential customers.

Optimizing a website for search engines, also known as search engine optimization (SEO), can help improve keyword rankings and increase website traffic.

For related info see Keyword research tools

keywords

Keywords are words or phrases that are used in online content to help search engines understand the subject matter of a webpage or website. They are an important part of search engine optimization (SEO) because they help search engines match content with search queries from users.

Keywords can be single words or phrases that describe the topic of the content. For example, if someone is searching for information on how to bake a cake, they might use keywords like “cake recipe”, “how to bake a cake”, or “baking tips”.

When creating content for a website or blog, it’s important to include relevant keywords in order to improve search engine visibility and attract more potential customers or readers.

By identifying and using relevant keywords in online content, businesses can improve their search engine visibility and attract more potential customers to their website.