Digital Marketing and eCommerce glossary

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I

impresions

In digital advertising, impressions refer to the number of times an ad is displayed on a web page or app screen. An impression is counted each time the ad is successfully loaded and displayed to a user, regardless of whether the user interacts with the ad or not.

inbound link

An inbound link, also known as a backlink or incoming link, is a link that points from another website to a specific page on your website. Inbound links are important for search engine optimization (SEO) because they can help improve the visibility and ranking of your website in search engine results pages (SERPs).

inbound marketing

Inbound marketing is a digital marketing methodology that focuses on attracting potential customers to a business or brand through the creation and distribution of valuable content, rather than pushing out traditional advertising messages or cold outreach.

This content can take many forms, including blog posts, social media updates, email newsletters, videos, webinars, and more.

Inbound marketing is often seen as a more effective and sustainable approach to digital marketing, as it focuses on building long-term relationships with customers and providing value rather than just pushing for immediate sales. It is also typically more cost-effective than traditional outbound marketing methods such as advertising and cold calling.

infographics

Infographics are a visual representation of information or data, typically presented in a colorful and easily digestible format.

Infographics are often used in marketing and advertising as a way to present data and statistics in a visually appealing way, making them more memorable and shareable. They can also be used to explain complex concepts or processes, or to highlight the key features or benefits of a product or service.

instalment payments or buy now, pay later (BNPL)

Instalment payments or “buy now, pay later” is a payment option offered by some ecommerce websites and retailers that allows customers to split the cost of their purchase into multiple payments over time, rather than paying the full amount upfront.

Instalment payments are typically offered through third-party payment providers that specialize in this type of financing, and may involve a credit check or other qualification process.

inventory

Inventory refers to the goods or materials that a business holds in stock or has available for sale.

Inventory is an important aspect of many businesses, particularly those involved in manufacturing, retail, or wholesale.

Effective inventory management can help businesses minimize waste and excess inventory, reduce costs, and increase efficiency. It can also help businesses avoid stockouts or overstocking, which can result in lost sales or excess inventory that needs to be sold at a discount.

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