Digital Marketing and eCommerce glossary

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H

hashtags

Hashtags are words or phrases preceded by the pound or hash symbol (#) that are used to categorize and organize content on social media platforms. When a user clicks on a hashtag, they are taken to a feed of all public posts that have used that same hashtag.

Some best practices for using hashtags include:

Keep it relevant
Research popular hashtags
Keep it simple
Mix it up
Don’t overdo it

Overall, hashtags can be a powerful tool for social media marketing, helping to increase the reach and engagement of your content and connect with your target audience.

headless commerce

Headless commerce is a type of ecommerce architecture where the front-end presentation layer of an ecommerce website or application is decoupled or separated from the back-end commerce functionality.

This separation enables businesses to create a more customized and personalized user experience that can be optimized for different devices and channels, including websites, mobile apps, voice assistants, and more.

Headless commerce also allows businesses to experiment with new front-end technologies and design trends without having to worry about the impact on the back-end functionality. This can help businesses stay ahead of the competition and provide a more engaging and innovative customer experience.

heatmap

Heatmap is a visual representation of data where different values are represented using different colors. It is a useful tool to visualize complex data sets and identify patterns or trends.

In marketing and web analytics, heatmaps are used to visualize user behavior on websites or mobile apps. Website heatmaps can show which areas of a webpage are getting the most clicks or engagement from users. This information can help marketers identify areas of the page that need improvement or optimization.

For related info see Heatmaps products

hreflang tag

The hreflang tag is an HTML attribute used to tell search engines which language and regional content versions to display in search results. It is particularly useful for websites that have content in multiple languages or are targeting audiences in different countries.

It takes two parameters: the language code (such as “en” for English or “es” for Spanish) and the regional identifier (such as “US” for United States or “CA” for Canada).

hyperlink

A hyperlink is a clickable link that connects one web page to another or to a specific location on the same web page. It is typically displayed as text that is underlined and/or in a different color than the surrounding text, although hyperlinks can also be represented by buttons, images, or other elements.

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