Digital Marketing and eCommerce glossary

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G

google AdWords

Google AdWords is a platform for advertising on Google’s search engine and other websites that are part of the Google Display Network. It allows businesses to create ads that appear when users search for specific keywords or when they browse websites related to those keywords.

With Google AdWords, businesses can create text ads, display ads, video ads, and other types of ads that target specific audiences based on factors such as location, language, interests, and demographics. Advertisers bid on specific keywords, with the highest bid generally resulting in the ad being displayed at the top of the search results page.

Google AdWords offers a number of tools and features to help businesses create and manage their campaigns, including keyword research tools, ad scheduling, conversion tracking, and analytics. Advertisers can set daily budgets, track performance metrics, and adjust their campaigns in real-time to optimize their results.

In 2018, Google rebranded AdWords as Google Ads, which now encompasses all of Google’s advertising platforms, including search, display, video, and app advertising.

google Analytics

Google Analytics is a free web analytics service offered by Google that helps website owners track and analyze their website traffic and user behavior. It provides valuable insights into how users interact with a website, including information about the source of the traffic, the pages that are visited, the time spent on each page, and the actions taken by users.

Google Analytics is a powerful tool for website owners and marketers who want to understand how users interact with their website and optimize their online presence for better performance and results.

google keywords

Google Keywords refer to the words or phrases that users type into Google’s search engine when they are looking for information or solutions to their problems. In the context of digital marketing, Google Keywords are also the words or phrases that businesses target with their online advertising campaigns.

Keyword research is an essential part of search engine optimization (SEO) and pay-per-click (PPC) advertising. By identifying the right keywords to target, businesses can create content that is optimized for search engines, improve their website’s visibility in search results, and attract more traffic to their website.

growth hacking

Growth hacking is a marketing strategy that focuses on finding innovative and unconventional ways to grow a business or product quickly and efficiently. It is often associated with startups and small businesses that have limited resources and need to find creative ways to achieve growth.

Growth hacking is data-driven, agile, and iterative, with a focus on experimentation and rapid testing to find the most effective strategies. Growth hackers use a variety of tactics to drive growth, including social media marketing, content marketing, email marketing, search engine optimization (SEO), paid advertising, and referral marketing.

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