Digital Marketing and eCommerce glossary
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F
faceted navigation
Faceted navigation is a user interface design technique used in e-commerce websites and other digital platforms that allows users to filter and refine search results by selecting various attributes or characteristics, known as facets.
Facets are typically displayed as a set of clickable links or checkboxes that correspond to specific categories, such as product type, brand, price range, color, size, and other relevant criteria. Users can select one or more facets to narrow down the search results and find products that meet their specific requirements.
flash sales
Flash sales are a type of promotional event in which a product or service is offered at a significantly discounted price for a limited time. Flash sales typically last for a short period of time, ranging from a few hours to a few days.
The discounts offered during flash sales are typically deeper than standard discounts, ranging from 20% to 50% or more, which creates a sense of urgency and scarcity that can encourage customers to make a purchase.
friends and family
Friends and Family in ecommerce refers to a marketing strategy where businesses offer special discounts or exclusive access to a select group of customers who are either friends or family members of the company’s employees or stakeholders.
fullfilment
Fulfillment in ecommerce refers to the process of receiving, processing, and delivering customer orders for products or services purchased online. It involves various stages, including inventory management, order processing, picking and packing, shipping, and tracking, all of which are essential to ensure that customers receive their orders accurately and on time.
The fulfillment process can be handled in-house by the ecommerce business or outsourced to a third-party logistics (3PL) provider, depending on the size and complexity of the operation.
funnel
In digital marketing, a funnel is a model or framework that represents the various stages that a potential customer goes through before making a purchase or completing a desired action. Funnels can be used to visualize the customer journey and identify areas where the customer experience can be optimized.
Common funnel models include the “lead generation funnel,” which focuses on capturing leads and nurturing them towards a sale, and the “conversion funnel,” which focuses on optimizing the conversion rate of a website or landing page.
Funnels can be used to track key performance indicators (KPIs) at each stage of the customer journey, such as website traffic, engagement, conversion rate, and customer lifetime value. By analyzing these metrics, businesses can identify areas where the funnel may be leaking, and implement strategies to optimize the customer experience and improve overall performance.
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