Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

D

delivery integration

Delivery integration refers to the process of integrating a business’s delivery or shipping services with their ecommerce platform or order management system. This integration allows businesses to streamline their shipping process and provide a better experience for customers by providing real-time shipping rates, tracking information, and delivery notifications.

Direct To Consumer (D2C)

Direct to consumer (D2C) refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels. This means that the company has full control over the entire customer experience, from marketing and sales to fulfillment and customer service.

D2C has become increasingly popular in recent years, particularly in industries such as fashion, beauty, and food and beverage. Some of the key advantages of the D2C model include increased control over the customer experience, greater customer insights and more efficient supply chain.

Digital Asset Management system (DAM)

A Digital Asset Management (DAM) system is a software solution designed to help organizations manage and store digital assets such as images, videos, audio files, and documents. The goal of a DAM system is to provide a centralized location where assets can be easily stored, organized, retrieved, and shared by teams across an organization.

For related info see DAM products

digital customer experience (DCX or CX)

Digital customer experience (CX) refers to the interactions and experiences that customers have with a brand or organization across digital channels such as websites, mobile apps, social media, and email. The goal of digital CX is to provide a seamless and satisfying customer experience that meets or exceeds customers’ expectations and ultimately drives customer loyalty and satisfaction.

Digital CX encompasses a wide range of factors, including: user experience (UX), personalization, omnichannel integration, customer service and support, brand messaging and content, performance and reliability.

digital commerce

Digital commerce, also known as e-commerce, refers to the buying and selling of goods and services over the internet or other digital channels.

digital marketing

Digital marketing refers to the practice of promoting products, services, or brands using digital technologies, such as the internet, social media, search engines, mobile devices, and other digital channels.

Some common digital marketing strategies include:

Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Content marketing
Social media marketing
Email marketing

Digital marketing allows businesses to reach customers where they are spending most of their time, and it provides opportunities for personalized and targeted messaging, cost-effective advertising, and data-driven decision making. By leveraging digital marketing strategies and tactics, businesses can build stronger relationships with customers, increase brand awareness, and drive more sales and revenue.

digital marketing automation

Digital marketing automation refers to the use of software and other tools to automate and streamline marketing processes and tasks.

Digital marketing automation is designed to help businesses save time and improve efficiency by automating repetitive or manual tasks, such as sending emails, creating social media posts, or tracking website analytics.

direct traffic

Direct traffic refers to website visits that originate from a user typing a website’s URL directly into their browser or accessing it through a bookmark. In other words, the user knows the website’s URL and actively enters it into their browser or uses a saved bookmark to access it.

Direct traffic is an important metric for measuring a website’s brand awareness and the effectiveness of offline marketing campaigns, as it indicates how many people are directly accessing the website without relying on search engines or referral links. It can also be an indicator of customer loyalty, as users who have a strong connection to a brand or website are more likely to return directly to that site.

discount code

A discount code, also known as a promo code, coupon code, or voucher code, is a series of characters or numbers that customers can use to receive a discount on a product or service when shopping online. Discount codes can be used in a variety of ways, such as a fixed dollar amount off the total purchase price, a percentage discount, or free shipping.

Discount codes are typically distributed through various channels, including email newsletters, social media, or on a business’s website.

Discount codes are a popular tool used by businesses to attract new customers, retain existing customers, and promote sales.

dropshipping

Dropshipping is a retail fulfillment method where a seller does not keep the products in stock but instead transfers the customer orders and shipment details to the supplier, who then ships the product directly to the customer. In other words, the seller acts as an intermediary between the supplier and the customer, without ever handling the physical product.

<- previous C | next E ->