Digital Marketing and eCommerce glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
B
backlink
A backlink, also known as an inbound link or incoming link, is a link from one website to another. In other words, when a website links to another website, it creates a backlink for that website.
Backlinks are an important factor in search engine optimization (SEO), as search engines such as Google use them to evaluate the quality and relevance of a website’s content. The number and quality of backlinks pointing to a website can affect its search engine rankings.
B2B commerce - business to business
Refers to the buying and selling of goods or services between businesses. The transactions are typically conducted between companies, rather than between businesses and individual consumers (which is referred to as B2C commerce).
B2C commerce - business to consumer
Buying and selling of goods or services between businesses and individual consumers. B2C companies often rely on marketing and advertising to build brand awareness and drive customer acquisition.
black hat SEO
Black hat SEO refers to unethical or manipulative practices used to improve a website’s search engine rankings. These tactics violate search engine guidelines and can result in penalties or even removal from search engine results.
Examples of black hat SEO practices include keyword stuffing, cloaking, hidden text or links, buying links or followers, and using private blog networks (PBNs) to create backlinks.
Keyword stuffing involves cramming keywords into content in an unnatural way, while cloaking involves showing different content to search engines than to human users. Hidden text or links are used to manipulate search engines by including content or links that are invisible to users but visible to search engines.
While black hat SEO tactics may produce short-term gains, they can ultimately harm a website’s reputation and long-term success.
blog
A blog is a type of website or section of a website where one or more authors can publish their written content in the form of posts or articles.
Blogging can have a number of benefits, including building an online presence, establishing expertise in a particular field, connecting with others who share similar interests, and driving traffic to a website. Many businesses use blogs as part of their content marketing strategy to attract and engage with potential customers.
bounce rate
Refers to the percentage of visitors who leave a website after only viewing one page, without taking any further action, such as clicking on a link or making a purchase.
The bounce rate is calculated by dividing the number of single-page visits by the total number of visits to the website, expressed as a percentage.
A high bounce rate can be an indication that visitors are not finding what they are looking for on the website, or that the website is not providing a good user experience. This can lead to decreased engagement, lower conversion rates, and reduced revenue for e-commerce businesses.
brick and mortar
Brick and mortar is a term used to describe a physical, offline location for a business, such as a retail store, office, or restaurant. It refers to a traditional “bricks-and-mortar” building that customers can visit to purchase goods or services or interact with the business in person.
The term “brick and mortar” is often used in contrast to e-commerce or online businesses, which do not have a physical location that customers can visit.
bundling
Bundling in e-commerce refers to the practice of grouping together related products or services and selling them as a package deal at a discounted price. This strategy is often used by online retailers as a way to increase sales, attract new customers, and provide added value to existing customers.
Bundling can take a variety of forms, from offering complementary products as a bundle (such as a camera and a memory card), to creating package deals with multiple products at a discounted price, to offering a mix of products and services together.
buy now, pay later (BNPL) or instalment payments
Is a payment option that allows customers to purchase products or services and pay for them at a later date, typically in installments.
With BNPL, customers can purchase items and split the cost into smaller payments over a set period of time, often with little or no interest. This can make it easier for customers to afford larger purchases.
BNPL options are often provided by third-party payment providers, who handle the payment processing and installment plan management.
For related info see BNPL products
Buy Online, Pick Up In Store (BOPIS)
It’s a retail strategy that allows customers to make purchases online and then pick up their ordered items at a physical store location. BOPIS is designed to offer customers the convenience of online shopping while also providing the immediacy of in-store pickup.
buyer persona
A buyer persona is a fictional representation of a company’s ideal customer, based on data and insights from real customers. It is a tool used in marketing and sales to better understand and target the needs, behaviors, and motivations of a specific group of customers.
A buyer persona is typically created through research, interviews, and analysis of customer data, including demographics, psychographics, purchasing behavior, and interests. The persona is given a name, a background story, and a set of characteristics that represent the customer’s needs, goals, pain points, and objections.
By using buyer personas, businesses can create more targeted and effective strategies that are more likely to lead to success.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z