Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

A/B testing

It is a method of comparing two versions of a webpage, email, or other digital content to determine which one performs better in terms of achieving a specific goal, such as increasing conversions, sales, or engagement.

In A/B testing, two versions of a webpage or email are created, with one key difference between them (such as a different headline, call-to-action, or image). The two versions are then randomly presented to a sample of users, and the performance of each version is measured and compared. The version that performs better is then used as the new default version, and the process is repeated with new variations to continuously optimize the content.

For related info see A/B testing products

abandoned cart

Refers to the situation where a customer adds products to their online shopping cart but leaves the website or app before completing the purchase. Abandoned carts are a major concern for online retailers, as they represent lost sales and revenue.

For related info see How to reduce shopping cart abandonment rate

affiliate marketing

Is a partnerhip between two business, one is providing some service and the other one, the affiliate, is promoting the service, usually by having links to the products of the provider company. Example: for example if you have a blog about cities and travel, you can have links to hotels so that whenever one of your users is clicking tha link and making an hotell booking you get a comission.

affiliate network

Platforms that connects advertisers (companies that offer products or services) with publishers (individuals or companies that promote these products or services on their website, social media, or other channels).

Advertisers can sign up with an affiliate network to promote their products or services, and then offer a commission to publishers for each sale or conversion they generate.

Publishers, on the other hand, can browse and select the products or services they want to promote and earn a commission for each successful referral.

For related info see Affiliates networks products

augmented reality (AR)

The use of digital technology to overlay virtual objects, images or information onto the real-world environment, in order to enhance the shopping experience for customers.

For example, a clothing retailer could use AR to allow customers to see how a particular outfit would look on them without actually having to try it on.

For related info see Augmented Reality products

average order value (AOV)

Refers to the average amount of money that a customer spends on each order. It is calculated by dividing the total revenue generated by the number of orders placed.

It is an important metric for e-commerce businesses, as it can directly impact their revenue and profitability. A higher AOV indicates that customers are spending more money per transaction, which can lead to increased revenue and profitability.

For related info see How to increase average order value

average time on site

Average time on site refers to the amount of time that visitors spend on a website before leaving. It is a metric used to measure user engagement and can provide insights into the effectiveness of a website’s content, design, and user experience.

To calculate the average time on site, you would typically divide the total time spent on the site by the number of visitors. This metric can be tracked using website analytics tools such as Google Analytics.

Overall, a higher average time on site generally indicates that users find a website’s content and user experience engaging and valuable, while a lower average time on site may indicate the opposite.

next B ->