Heatmaps

Digital Marketing
Heatmaps in the context of eCommerce refer to visual representations of data that show how visitors interact with a website or online store. These heatmaps use color-coding to indicate areas of high and low activity, helping website owners understand user behavior, preferences, and engagement patterns.

Top Heatmaps products, platforms, SaaS and solutions.

Ordered alphabetically by name.

crazyegg

See where people click and where they don’t with Snapshots and know exactly where to put your most important calls-to-action.
crazyegg website

hotjar

Never lose revenue to poor UX again.Confidently optimize your user experience and revenue with insights that uncover exactly why your users convert – and why not.
hotjar website

Here are some types of heatmaps commonly used in eCommerce:

  • Click Heatmaps: Click heatmaps display where users click or tap on a webpage. Areas with more clicks are shown in warmer colors (such as red or orange), indicating higher activity. This helps identify which elements, links, buttons, or products attract the most attention and engagement from visitors.

  • Scroll Heatmaps: Scroll heatmaps visualize how far down the page visitors scroll before leaving. They show which parts of the page are most viewed and whether visitors are reaching important content or calls-to-action. Colors indicate the percentage of visitors who viewed each section.

  • Mouse Movement Heatmaps: Mouse movement heatmaps track the movement of the cursor across the webpage. They provide insights into how users navigate and interact with different elements, such as whether they hover over specific products, images, or links.

  • Attention or Engagement Heatmaps: These heatmaps combine click, scroll, and mouse movement data to create a comprehensive view of user engagement. They highlight areas where users spend the most time or exhibit the highest level of interaction, helping identify which elements are most engaging or effective.

  • Conversion Funnel Analysis: While not strictly a heatmap, conversion funnel analysis visualizes the steps users take to complete a desired action (e.g., making a purchase). By tracking drop-off points at each stage of the funnel, eCommerce businesses can identify areas for improvement and optimize the user journey to increase conversions.

Benefits of using heatmaps in eCommerce include:

  • Identifying User Behavior Patterns: Heatmaps provide valuable insights into how users interact with a website, helping identify common behavior patterns, preferences, and pain points.

  • Optimizing User Experience (UX): By understanding which elements attract the most attention and engagement, businesses can optimize website design, layout, and content to enhance the user experience and drive conversions.

  • A/B Testing and Iterative Improvement: Heatmap data can inform A/B testing initiatives by highlighting areas for improvement and guiding iterative changes to website elements, such as button placement, navigation menus, or product positioning.

  • Increasing Conversion Rates: By identifying and addressing usability issues or friction points, businesses can improve conversion rates and maximize the effectiveness of their eCommerce platforms.