Digital Nudging
eCommerceTop Digital Nudging products, platforms, SaaS and solutions.
Ordered alphabetically by name.
behamics
Harness Behavioral Science to Drive Behavior - Behamics combines AI and Behavioral Psychology to intelligently nudge customers while onsite to help them make a (conscious) decision, without providing coupons, sending emails or SMS.
Key Techniques of Digital Nudging:
1. Scarcity and Urgency:
Limited Time Offers: Display countdown timers for sales or special offers to create a sense of urgency.
Low Stock Alerts: Highlight when only a few items are left in stock to encourage quick purchases.
2. Social Proof:
Customer Reviews and Ratings: Showcase reviews, ratings, and testimonials to build trust and influence purchasing decisions.
Best Sellers: Highlight popular products or best sellers to leverage herd behavior.
3. Personalization:
Product Recommendations: Use browsing history and purchase data to suggest relevant products.
Dynamic Content: Tailor content and offers based on the user’s preferences and behavior.
4. Anchoring:
Price Comparison: Show original prices alongside discounted prices to highlight savings.
Product Bundles: Present bundled products at a value price compared to buying items separately.
5. Default Options:
Pre-Selected Choices: Offer pre-selected options that are beneficial to both the customer and the business, such as the best value subscription plan.
Subscription Services: Automatically enroll customers in recurring services with the option to opt-out.
6. Gamification:
Loyalty Programs: Use points, badges, and rewards to incentivize repeat purchases and engagement.
Quizzes and Challenges: Engage customers with interactive content that leads to product recommendations.
7. Visual Cues:
Call to Action (CTA) Buttons: Use clear, contrasting colors and compelling text for CTA buttons to guide user actions.
Eye-Catching Banners: Highlight special promotions or important information with visually distinct banners.
8. Ease of Use:
Simplified Checkout Process: Reduce the number of steps required to complete a purchase.
Autofill Forms: Use autofill technology to make form completion quicker and easier.