Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Marketing strategies implemented by businesses to incentivize and reward repeat customers for their loyalty and continued patronage. Designed to foster customer retention and build brand loyalty by offering various benefits, rewards.

A/B testing, also known as split testing, is a method used in digital marketing and product development to compare two versions (A and B) of a webpage, email, app, or other digital content. The goal of A/B testing is to determine which version performs better in terms of specific metrics such as click-through rate, conversion rate, or user engagement.

Checkout software is involved in the final step of a customer's online shopping journey—the checkout process. This stage involves the completion of a purchase, payment, and order finalization.

Landing pages are specially designed web pages that serve a specific purpose: to capture leads, promote a product or service, or drive conversions. They are distinct from a website's homepage or other pages because they focus on a single objective or call to action (CTA).

Resources and platforms that help businesses and content creators come up with new ideas for their content.

These platforms typically offer features such as live chat, ticketing systems, social media integration, and analytics to help businesses manage and improve customer interactions.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.

Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.