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The practice of incorporating game elements, mechanics, and techniques into marketing strategies to engage and motivate customers or users to take desired actions.
Push notifications are messages or alerts that are sent to a user's device from a server or application, even when the user is not actively using the app. These notifications appear on the device's home screen or notification center and can contain various types of information, such as news updates, reminders, promotional offers, or messages from friends.
Ecommerce search and discovery refer to the process of helping users find products efficiently and discover new items that match their preferences or needs.
Platforms to increase customer interaction and engagement with their brand. They can help businesses build brand awareness, improve customer loyalty, and ultimately drive sales. Social media, influencer makerting, gamification, email marketing, live events and others.
Customer acquisition refers to the process of attracting and acquiring new customers for a business. It involves various strategies and tactics aimed at gaining the attention and interest of potential customers, convincing them to make a purchase or take a desired action, and ultimately converting them into paying customers.
Backlinks, also known as inbound or incoming links, are hyperlinks from one website to a page on another website.
eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.
Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.
Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.