Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Augmented Reality (AR) is a technology that overlays digital information, such as images, videos, or 3D models, onto the real-world environment in real-time. Unlike Virtual Reality (VR), which immerses users in a completely virtual environment, AR enhances the physical world by adding digital elements. AR technology is commonly experienced through devices like smartphones, tablets, smart glasses, and AR headsets.

Platforms that allow businesses to collect, analyze, and act on customer feedback. Help businesses to understand customer needs and preferences, identify areas of improvement, and make informed decisions to enhance the customer experience.

Practice of tailoring the online shopping experience to the individual needs and preferences of each customer. It involves using data and technology to create a personalized experience for each shopper, with the goal of increasing engagement, loyalty, and sales. Personalized product recommendations, content, pricing, messaging and others.

Influencer marketing is a strategic approach where brands collaborate with individuals who have a significant following and influence on social media platforms to promote their products or services.

Resources and platforms that help businesses and content creators come up with new ideas for their content.

Competitor analysis tools in marketing are software platforms and tools that help businesses monitor, assess, and understand their competitors' strategies, performance, and market position. These tools provide insights into competitors' strengths and weaknesses, helping businesses make more informed decisions about their own strategies.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.

Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.