A/B testing, also known as split testing, is a method used in digital marketing and product development to compare two versions (A and B) of a webpage, email, app, or other digital content. The goal of A/B testing is to determine which version performs better in terms of specific metrics such as click-through rate, conversion rate, or user engagement.
Coupons play a significant role in the e-commerce industry, offering a powerful tool for attracting customers, boosting sales, and fostering customer loyalty.