Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Live video shopping, also known as live commerce or live streaming e-commerce, is an interactive shopping experience that combines live video broadcasts with the ability to purchase featured products in real-time. This trend has been gaining significant traction, particularly in Asia, and is becoming increasingly popular in other regions.

Segmentation refers to the practice of dividing a target audience into distinct and homogeneous groups based on certain characteristics. This segmentation allows marketers to tailor their strategies and campaigns to specific segments, delivering more personalized and relevant content to each group

Is a retail fulfillment method where the seller does not keep the products in stock but instead relies on a third-party supplier to fulfill customer orders. The seller acts as a middleman between the customer and the supplier, taking orders and passing them on to the supplier, who then ships the products directly to the customer.

Copywriting is the art and science of creating persuasive and compelling written content with the goal of promoting a product, service, idea, or brand. The primary objective of copywriting is to motivate the reader or audience to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link. Effective copywriting combines creativity, strategic thinking, and an understanding of the target audience.

SMS marketing, also known as text message marketing, is a form of mobile marketing that involves sending promotional messages or alerts to a target audience via short message service (SMS). This marketing strategy is widely used by businesses to engage customers, promote products or services, and drive sales.

Podcasting involves the creation and distribution of digital audio or video files that users can subscribe to and download for listening or viewing. It has become a popular medium for content creators to share information, entertain, and connect with audiences.

eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.

Platforms that enable businesses to accept electronic payments.