Independent list of the best products, tools and platforms for eCommerce and Digital Marketing

PIM (Product Information Management) refers to the software and processes used by eCommerce businesses to centrally manage and distribute product information across various sales channels. PIM systems play a critical role in ensuring consistency, accuracy, and completeness of product data, which is essential for driving sales and enhancing the customer experience.

Marketing strategies implemented by businesses to incentivize and reward repeat customers for their loyalty and continued patronage. Designed to foster customer retention and build brand loyalty by offering various benefits, rewards.

WhatsApp marketing involves using the WhatsApp messaging platform as a channel for business communication and promotional activities. WhatsApp is a widely used messaging app, and businesses can leverage it to connect with customers, share information, and run marketing campaigns. However, it's important to use WhatsApp for marketing in a way that is respectful of users' privacy and adheres to the platform's policies.

Email marketing is a digital marketing strategy that involves sending emails to a targeted list of subscribers with the goal of promoting products or services, building brand awareness, nurturing customer relationships, and driving engagement and conversions.

A platform that collects, unifies, and manages customer data from various sources to create a single, comprehensive view of each customer. A key benefit is to provide marketers with a real-time, 360-degree view of each customer, which can be used to deliver highly targeted, personalized marketing messages.

Platforms that enable businesses to accept electronic payments.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.

Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.