Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Tools designed to simulate human-like conversations. Used in customer service, sales and marketing and more. They provide 24/7 availability with instance responses and personalized interactions.

Segmentation refers to the practice of dividing a target audience into distinct and homogeneous groups based on certain characteristics. This segmentation allows marketers to tailor their strategies and campaigns to specific segments, delivering more personalized and relevant content to each group

Augmented Reality (AR) is a technology that overlays digital information, such as images, videos, or 3D models, onto the real-world environment in real-time. Unlike Virtual Reality (VR), which immerses users in a completely virtual environment, AR enhances the physical world by adding digital elements. AR technology is commonly experienced through devices like smartphones, tablets, smart glasses, and AR headsets.

Landing pages are specially designed web pages that serve a specific purpose: to capture leads, promote a product or service, or drive conversions. They are distinct from a website's homepage or other pages because they focus on a single objective or call to action (CTA).

SMS marketing, also known as text message marketing, is a form of mobile marketing that involves sending promotional messages or alerts to a target audience via short message service (SMS). This marketing strategy is widely used by businesses to engage customers, promote products or services, and drive sales.

Platforms that businesses can use to communicate with their customers across various channels. Via email, SMS, social media, etc.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.

eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.